Your idea is probably amazing.
It's probably also so big that you don't know where to start.

Concept Catalyst is a $2,500 flat fee engagement that leverages the Lean Canvas and Amazon's "Write the Press Release First" method to quickly iterate to an idea you can actually test.

By the end of this engagement, you will have clarity about your Ideal Client Profile, what you're going to actually offer them, and your first Value Creation Milestones.

You've got the idea. You even have some traction. And you have a 48 page pitch deck with 10 point font that fails to convince investors to spend time with you.

Let's fix that. Pitch Perfect is a $7,500 flat fee project that starts with you pitching us! We then go through a storyboarding process and 3 iterations of the pitch deck to get it to a succinct, powerful message that venture investors will connect with. Once the story is set, we polish the slides so that they are professional and represent your brand well, and then coach you through practice sessions so that you're comfortable with the new material.

By the end of this engagement, you will have a crisp, clean deck and the confidence to pitch it to investors.

The investors keep asking you to prove that there's a billion dollar TAM. You feel lost on how to calculate that and a little ashamed every time you say "yeah, there's a $2B TAM."

Our Market Maker offering starts with inspecting your current product and roadmap, and gets into some rigorous clarification of your Ideal Client Profile. We then dig in with market research to logically justify with real references what your TAM/SAM/SOM is. We wrap with objection handling so that you have prepared responses to hard questions investors will ask.

By the end of this engagement, you will have clarity about your TAM/SAM/SOM and the ability to defend it.

You have a thing. You have to sell the thing to lots of people. You don't know how.

It's cool. Building "the thing" is different than taking it to market. Framing a strategy and the tests you're going to deploy, getting a team together (either internally or externally) and setting value creation milestones with clear outcomes is not easy, especially if you're doing it for the first time. We can help.

This scoped engagement can include everything from leveraging the Lean Canvas and the Ideal Client Profile to get focused, to building an Accountability Chart and staffing up, to setting the OKRs to hold people accountable.

By the end of this engagement, you will have a go to market function operating with a clear playbook and explicit accountability to agreed upon metrics.